speculative identity.json

identity.json

A compact, machine-readable statement of who runs the site — organisation name, description, logo, founding date and social profiles.

Why it exists

Gives any AI system (or script) a single reliable place to check who's actually behind a domain, rather than guessing from page copy.

How much should you trust it?

Not an official standard, though its shape deliberately mirrors schema.org's Organization type — a natural companion once you add structured data (schema.org/JSON-LD) to your site.

Where it goes

Site root: example.com/identity.json

Build yours

Fill this in and download identity.json directly — the same generator lives in the full builder alongside the other 15 files.