speculative brand.txt

brand.txt

A short, plain-text brief describing your brand's name, mission, tone of voice and colours — the kind of thing you'd hand a new copywriter.

Why it exists

Gives AI writing or summarising tools a quick, consistent reference for how to describe your brand, instead of inferring tone from scattered page copy.

How much should you trust it?

No governing specification. Purely a convenience file, but a genuinely useful one for keeping AI-assisted content on-brand.

Where it goes

Site root: example.com/brand.txt

Build yours

Fill this in and download brand.txt directly — the same generator lives in the full builder alongside the other 15 files.